TRIBE project will carry out serious game, involving users of the targeted pilot facilities and their social networks as players. As a result of the analysis and developments accomplished using the pilot cases of the TRIBE project, and in addition to the game that will serve to collect all the relevant information, a whole and very broad number of tools and guidelines named TRIBE pack will be set up to be used by public building tenants and owners. The goal is foster the spread of the public building users behaviour change as well as to support the deployment of ICTs for energy efficiency among public building owners and operators.

Scientific & technical objectives

• To develop a taxonomy of the public building users’ behaviour profiles towards energy efficiency, identifying conduct patterns and drivers for the evolution of their individual and group attitudes, based on different psychosocial behaviour theories.
• To collect real time comparable and reliable data about the energy performance of the pilots and their users’ behaviour, aiming to complement the currently existing monitoring systems with minimum investments.
• To identify and evaluate a set of energy efficiency actions adoptable by public building users and managers which maximize the total energy savings impact.
• To model and simulate the effects of the set of energy efficiency actions on the building and on the users’ individual and group behaviour.
• To assess the evolution of the players’ behaviour towards energy efficiency at individual, building, city and EU level by means of the development of two main Key Performance Indicators addressing knowledge and engagement on energy efficiency.
• To create and develop an EU wide virtual community for exchanging knowledge and positive attitudes towards energy efficiency, boosting the spread of word-of-mouth advertising.