Measures targeting behaviour have been proven to have potential for energy savings. However, there are various factors that influence consumer behaviour as well as consumption practices and it is necessary to understand their relationships in order to influence positively in the energy user.
Figure 1: Main factors influencing consumer behaviour and emergence of consumption practices
TRIBE will act over the three fundamental aspects regarding behaviour change, which are in line with the Theory of Planned Behaviour:
In the field of environmental psychology, actions that are environmentally friendly carry, generally speaking, a positive normative belief. TRIBE will complement this general belief with a positive outcome related to the entertainment provided to the player by an enjoyable gaming experience.
The inclusion of the game within social networks (e.g. FaceBook) will allow the collaboration between players and therefore a viral spread of the common energy efficiency goals to be assumed as collective norms by the players’ community.
The game will provide the player a virtual scenario to practice the implementation of a wide range of actions, providing new information and feedback of the impacts of these actions. The player will experience an improvement over its capabilities, knowledge and control and the difficulty level will be tune ad hoc to motivate each single player and therefore, the player perception of its behavioural control will be enhanced.