1.6.7 Create reminders and promotional materials to raise awareness
Description
Successful marketing campaigns are vital to raise awareness. Gentle reminders in the form of emails will reinforce the request to comply with energy efficiency practices, as well as weekly or monthly newsletters that offer advice and reward for participation.
Benefits
Energy savings
Improve knowledge in energy efficiency in buildings
Limitations
Occupant acceptance
Economic assessment
Initial investment: low.
Payback: low.
References and best practices
Concurrent optimization of consumer’s electrical energy bill and producer’s power generation cost under a dynamic pricing model: www.citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.408.2700&rep=rep1&type=pdf
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CHARACTERIZATION
Environment or playable world:
Residential
Academic
Offices
All
Carried out by:
Public building users
Owners
Operators
All
Reduce consumption of:
Heating
Cooling
DHW
Lighting
Electric devices
Type of driver:
Physical environmental
Contextual
Psychological
Physiological
Social
Time framework:
- Short term
- Long term
Type of measure:
- Envelope
- HVAC
- DHW
- Lighting
- Electrical devices
- Other
